MARKET BACKGROUND

The intellectual property (IP) market in the United States is a vast reservoir of untapped economic potential, valued at an estimated $7.8 trillion. As a crucial driver of innovation and creativity, this market is integral to various sectors of the U.S. economy. Nitrility is strategically positioning itself to lead this market, initially focusing on media licensing before branching into the broader creator licensing market and ultimately tapping into the global IP market's multi-trillion-dollar potential.