MEDIA LICENSING MARKET
Last updated
Last updated
Nitrility’s initial target, the U.S. media licensing market, valued at approximately $14 billion, encompasses a wide spectrum of IP transactions in areas like AI Training, advertising, TV, movies, and gaming. Despite its substantial size, this market is plagued by inefficiencies and fragmentation, lacking a streamlined platform for IP transactions.
The licensing challenges faced by large production studios are exemplified by Netflix’s "Stranger Things". Securing rights for the song "Should I Stay or Should I Go" by The Clash was a complex task, involving negotiations with various rights holders. After obtaining the license, demonstrating clear ownership and compliance with global copyright laws was another hurdle. Nitrility aims to simplify and streamline such intricate licensing processes.
